Maybe spectrum bands such as VHF and UHF will be used as a not-too-broad-band Internet connection medium of with very large coverage, especially outside large cities. The speed won't be as fast as LTE or WiFi, but the services will have a much wider coverage achieved with less signal towers. It is said
the whole UK can be covered with 5,500 towers.
It is counting on there being enough reasonable consumers who know more than just comparing maximal datarate.
So as a counterpart of femtocells for LTE(-A) in large cities, TVWS provide Internet connections to rural areas, where there are less people and more free TV channels.